B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
5%
5% -- vendor share of buyer attention for B2B vendors (2026)
Each individual B2B vendor receives approximately 5% to 6% of buyer attention across the entire purchase journey when multiple suppliers are evaluated.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
5%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Gartner
Primary
Tier B
https://www.urbanelement.com/insights/why-b2b-lead-gen-is-failing ↗
Source Article
Why Your B2B Lead Gen is Failing to Drive Revenue | Urban Element
From Lead Gen to Revenue: Closing the Gap Most B2B Strategies Ignore
07/05/2026 | Digital Marketing | 8 minutesMost B2B marketing in construction, engineering and manufacturing doesn’t fail at the top of the funnel. It fails everywhere else. Here’s where the leaks are – and what to do about them.
Ho…
Original Research
Gartner
· Original study ↗
Methodology
Gartner research; range 5-6%, midpoint used
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
B2B vendors: 5% vendor share of buyer attention. Source: Gartner (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/vendor-attention-5-6-percent
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<blockquote cite="https://lighthousedata.io/data/vendor-attention-5-6-percent" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>5%</strong> -- vendor share of buyer attention for B2B vendors<br><small>Source: Gartner (2026) · <a href="https://lighthousedata.io/data/vendor-attention-5-6-percent" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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