B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
400,000
400,000 -- email subscribers for Veganuary (2020)
Veganuary had over 400,000 subscribers to its email newsletter.
- stated as 'over 400,000'
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
400,000
Unit
Count
Data Vintage
2020
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Veganuary
Primary
Tier A
https://bira.co.uk/resources/veganuary-business-support-toolkit/ ↗
Source Article
Veganuary business support toolkit
Inspiration for brands, retailers and eateries to get involved in Veganuary 2020.
Launched in the UK in January 2014, Veganuary is a non-profit organisation that encourages people to try vegan for January and beyond. Veganuary is focused on changing consumer behaviours and attitudes while providing …
Original Research
Veganuary
· Original study ↗
Methodology
Veganuary's own newsletter subscriber count
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Veganuary: 400,000 email subscribers. Source: Veganuary (2020). Via Lighthouse Intelligence -- https://lighthousedata.io/data/veganuary-email-subscribers
HTML Embed
<blockquote cite="https://lighthousedata.io/data/veganuary-email-subscribers" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>400,000</strong> -- email subscribers for Veganuary<br><small>Source: Veganuary (2020) · <a href="https://lighthousedata.io/data/veganuary-email-subscribers" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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