B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
432,800
432,800 -- campaign reach for Vattenfall Fossil FreeDOME (2025)
The Vattenfall 'Fossil FreeDOME' campaign reached 432,800 people.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
432,800
Unit
Count
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
OMD Sweden / Vattenfall
Primary
Tier B
https://www.internationalist-awards.world/ai-turns-climate-anxiety-into-belief-vattenfalls-fossil-fr… ↗
Source Article
AI Turns Climate Anxiety into Belief: Vattenfall’s Fossil FreeDOM
Vattenfall – “Fossil FreeDOME”
Submitted by OMD Sweden
Case Study Summary
“Fossil FreeDOME” by Vattenfall, the state-owned Swedish multinational energy company, used AI to combat climate fatigue and reignite belief in a fossil-free future. As public optimism waned—especially among young Swedes—this …
Original Research
OMD Sweden / Vattenfall
· Original study ↗
Methodology
Campaign results reported in award case study submitted by OMD Sweden
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Vattenfall Fossil FreeDOME: 432,800 campaign reach. Source: OMD Sweden / Vattenfall (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/vattenfall-fossildome-reach
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<blockquote cite="https://lighthousedata.io/data/vattenfall-fossildome-reach" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>432,800</strong> -- campaign reach for Vattenfall Fossil FreeDOME<br><small>Source: OMD Sweden / Vattenfall (2025) · <a href="https://lighthousedata.io/data/vattenfall-fossildome-reach" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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