B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
21%
21% -- social media follower growth for Vaseline Instagram account (2026)
Vaseline's Instagram account grew by 21% during the brand's campaign activation period in Madrid.
Attribution:
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Lighthouse Research Team
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Source verified
Evidence graded
Value
21%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
30
Freshness
95
Source
Roastbrief US
Primary
Tier C
https://roastbrief.us/how-vaseline-turned-a-product-launch-into-a-360o-ecosystem-of-experience-retai… ↗
Source Article
How Vaseline turned a product launch into a 360º ecosystem of experience, retail and influence - Roastbrief US
Madrid, 1 July 2026 – Product launches are no longer just about introducing a new product. Increasingly, brands aim to build ecosystems that spark conversation, mobilise communities and connect awareness with conversion. With this in mind, Vaseline developed an integrated strategy in Madrid alongsid…
Original Research
Roastbrief US
· Original study ↗
Segmentation
Industrymarketing
Cite this stat
Plain Text
Vaseline Instagram account: 21% social media follower growth. Source: Roastbrief US (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/vaseline_instagram_growth
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<blockquote cite="https://lighthousedata.io/data/vaseline_instagram_growth" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>21%</strong> -- social media follower growth for Vaseline Instagram account<br><small>Source: Roastbrief US (2026) · <a href="https://lighthousedata.io/data/vaseline_instagram_growth" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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