B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
67%
67% -- consumers wanting values based ai purchase guidance for US consumers (2026)
67% of US consumers want AI that guides purchases based on personal values and preferences, not just price.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
67%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Prophet
Primary
Tier B
https://futureproof.work/blog-posts/consumer-ai-in-2026-from-hype-to-daily-utility ↗
Source Article
Consumer AI in 2026: From Hype to Daily Utility
Consumer AI in 2026: From Hype to Daily Utility
In the rapidly evolving landscape of artificial intelligence, pinpointing truly significant shifts requires a keen eye for data that transcends mere hype. As we look back from the vantage point of 2026, one particular analysis stands out as the most pr…
Original Research
Prophet
· Original study ↗
Methodology
Prophet 2026 AI Consumer Insights report, US-centric consumer survey
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US consumers: 67% consumers wanting values based ai purchase guidance. Source: Prophet (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/values-based-ai-demand-2026
HTML Embed
<blockquote cite="https://lighthousedata.io/data/values-based-ai-demand-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>67%</strong> -- consumers wanting values based ai purchase guidance for US consumers<br><small>Source: Prophet (2026) · <a href="https://lighthousedata.io/data/values-based-ai-demand-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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