B
Evidence Grade B
Graded
under review
Safe to Cite
Recent
53.16%
53.16% -- shopper type distribution for Value shoppers (back-to-school families) (2025)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
53.16%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Elevate
Primary
Tier B
https://www.oneelevate.com/article/back-to-school-2025-media-pitch-consumer-insights-analysis ↗
Source Article
Back-to-School 2025 Media Pitch: Consumer Insights Analysis
Original Research
Elevate
· Original study ↗
Methodology
Consumer insights analysis of shopper type distribution
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Value shoppers (back-to-school families): 53.16% shopper type distribution. Source: Elevate (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/value-shoppers-bts-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/value-shoppers-bts-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>53.16%</strong> -- shopper type distribution for Value shoppers (back-to-school families)<br><small>Source: Elevate (2025) · <a href="https://lighthousedata.io/data/value-shoppers-bts-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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