B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
42%
42% -- click through rate uplift for Value-matched advertising (vs demographic targeting) (2023)
A 2023 Marketing Science study found that value-matched advertising achieved a 42% higher click-through rate compared to demographic targeting.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
42%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Marketing Science
Primary
Tier C
https://mnemonic.ai/blog/modern-buyer-intelligence-starts-with-why-not-who/ ↗
Source Article
Buyer Intelligence: Why Psychographics Beat Demographics
Modern Buyer Intelligence Starts With Why, Not Who.
Modern Buyer Intelligence Starts With Why, Not Who.
For decades, buyer intelligence meant knowing surface-level facts: your customer was a 35-year-old male in Chicago. This demographic snapshot drove media buys, shaped product messaging, and inform…
Original Research
Marketing Science
· Original study ↗
Methodology
Secondary citation of 2023 Marketing Science study on value-matched advertising.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Value-matched advertising (vs demographic targeting): 42% click through rate uplift. Source: Marketing Science (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/value-matched-ads-ctr-uplift-42
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<blockquote cite="https://lighthousedata.io/data/value-matched-ads-ctr-uplift-42" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>42%</strong> -- click through rate uplift for Value-matched advertising (vs demographic targeting)<br><small>Source: Marketing Science (2023) · <a href="https://lighthousedata.io/data/value-matched-ads-ctr-uplift-42" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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