B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
18%
18% -- value based pricing adoption share for Digital agencies using value-based pricing (2025)
18% of digital agencies used value-based pricing in 2025.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
18%
Unit
Percentage
Data Vintage
2025
Entity
Sample Size
119
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Promethean Research
Primary
Tier A
https://research.prometheanresearch.com/products/state-of-digital-services-2026-an-uneven-return-to-… ↗
Source Article
State of Digital Services 2026 | Digital Agency Benchmark
Promethean Research
State of Digital Services 2026: An Uneven Return to Form
State of Digital Services 2026: An Uneven Return to Form
State of Digital Services 2026
An Uneven Return to Form
Average digital agency revenue grew 7.5% in 2025, a welcome improvement but still only about half the industry…
Original Research
Promethean Research
· Original study ↗
Methodology
Down from 31% in 2024; agencies still using value-based pricing saw significantly lower average growth rates.
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2024 | 31% | |
| 2025 (current) | 18% | -41.9% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
Digital agencies using value-based pricing: 18% value based pricing adoption share. Source: Promethean Research (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/value-based-pricing-adoption-2025
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<blockquote cite="https://lighthousedata.io/data/value-based-pricing-adoption-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>18%</strong> -- value based pricing adoption share for Digital agencies using value-based pricing<br><small>Source: Promethean Research (2025) · <a href="https://lighthousedata.io/data/value-based-pricing-adoption-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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