B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
37%
37% -- pricing model adoption rate for digital agencies (value-based) (2026)
37% of digital agencies in Promethean Research's data use value-based pricing.
- Totals exceed 100% because most agencies blend pricing models
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
37%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Promethean Research
Primary
Tier B
https://agencypro.app/statistics/agency-pricing-statistics ↗
Source Article
Agency Pricing Statistics & Benchmarks (2026)
Original Research
Promethean Research
· Original study ↗
Methodology
Promethean Research, Repeatable Revenue Generation for Digital Agencies
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
digital agencies (value-based): 37% pricing model adoption rate. Source: Promethean Research (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/value-based-pricing-adoption
HTML Embed
<blockquote cite="https://lighthousedata.io/data/value-based-pricing-adoption" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>37%</strong> -- pricing model adoption rate for digital agencies (value-based)<br><small>Source: Promethean Research (2026) · <a href="https://lighthousedata.io/data/value-based-pricing-adoption" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.