B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
76%
76% -- share saying less than half crm records accurate for CRM users (2025)
76% of CRM users and stakeholders stated that less than half of their CRM records were fully accurate and complete.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
76%
Unit
Percentage
Data Vintage
2025
Entity
Sample Size
602
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Validity
Primary
Tier B
https://www.datamagnet.co/post/build-vs-buy-gtm-enrichment-layer/ ↗
Source Article
Build vs. Buy: Should You Build Your Own Enrichment Layer?
Disclosure: This article is published by Datamagnet. Vendor claims are self-reported unless otherwise noted.
Build vs. Buy: When Should GTM Engineers Build Their Own Enrichment Layer?
Most GTM engineers should buy the data layer and build the workflow on top of it — but that answer flips fast once y…
Original Research
Validity
· Original study ↗
Methodology
Validity 2025 State of CRM Data Management survey
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
CRM users: 76% share saying less than half crm records accurate. Source: Validity (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/validity-crm-accuracy-2025
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<blockquote cite="https://lighthousedata.io/data/validity-crm-accuracy-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>76%</strong> -- share saying less than half crm records accurate for CRM users<br><small>Source: Validity (2025) · <a href="https://lighthousedata.io/data/validity-crm-accuracy-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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