B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Current

6.7%

6.7% -- spam placement rate for Global email senders (share of email routed to spam folder) (2026)

Name: Spam Placement Rate Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-07

2026 · Validity

According to the Validity 2026 benchmark report, 6.7% of emails globally are routed to spam folders.

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Attribution: Validity View source

Lighthouse Research Team

Last verified: 2026-09-07 · How we verify data →

Source verified Evidence graded

Value

6.7%

Unit

Percentage

Data Vintage

2026

Entity

Global email senders (share of email routed to spam folder)

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Validity Primary Tier C

https://www.aurorasendcloud.com/zh-hk/blog/email-deliverability ↗

Confidence: 48/100 Vintage: 2026 Channel: Common Crawl

Source Article

2026 完整電子郵件進箱能力指南

Original Research

Validity · Original study ↗

Methodology

Share of email absorbed by spam filters, cited from Validity 2026 benchmark report; complements the 83.5% inbox placement and 9.8% missing-mail figures.

Methodology documented

Segmentation

Industrymarketing

Cite this stat

Plain Text

Global email senders (share of email routed to spam folder): 6.7% spam placement rate. Source: Validity (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/validity-2026-spam-folder-placement-rate

HTML Embed

<blockquote cite="https://lighthousedata.io/data/validity-2026-spam-folder-placement-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>6.7%</strong> -- spam placement rate for Global email senders (share of email routed to spam folder)<br><small>Source: Validity (2026) · <a href="https://lighthousedata.io/data/validity-2026-spam-folder-placement-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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