B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
2.47%
2.47% -- share of post exposure visits with ai referral parameter for ChatGPT (2026-06)
In June 2026, 2.47% of post-exposure brand-site visits from ChatGPT contained a UTM tag or AI-referral parameter.
- June data is partial and directional
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
2.47%
Unit
Percentage
Data Vintage
2026-06
Entity
Sample Size
2,000,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Profound
Primary
Tier A
https://www.tryprofound.com/blog/the-ai-mention-effect ↗
Source Article
The AI mention effect
Introduction
Since the launch of ChatGPT, brands have been scrambling to understand how they show up in AI conversations. Our focus at Profound has been building tools to help. The harder question to answer is what happens after AI mentions a brand. Does the person who received the brand mention go …
Original Research
Profound
· Original study ↗
Methodology
Share of post-exposure visits with UTM/AI-referral parameters; June partial, directional
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
ChatGPT: 2.47% share of post exposure visits with ai referral parameter. Source: Profound (2026-06). Via Lighthouse Intelligence -- https://lighthousedata.io/data/utm-attributable-visits-chatgpt-june-2026
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<blockquote cite="https://lighthousedata.io/data/utm-attributable-visits-chatgpt-june-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>2.47%</strong> -- share of post exposure visits with ai referral parameter for ChatGPT<br><small>Source: Profound (2026-06) · <a href="https://lighthousedata.io/data/utm-attributable-visits-chatgpt-june-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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