B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

71.3%

71.3% -- follower growth rate for U-Stop (Facebook and Instagram) (2020)

2020  · Red Thread Ads

The U-Snap campaign organically increased U-Stop's page likes and followers by 71.3%.

  • Self-reported agency case study without detailed calculation methodology
  • Combines page likes (Facebook) and followers (Instagram/Facebook)
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Attribution: Red Thread Ads View source
Lighthouse Research Team
Last verified:  ·  How we verify data →
Source verified Evidence graded
Value
71.3%
Unit
Percentage
Data Vintage
2020
Entity
U-Stop (Facebook and Instagram)
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Red Thread Ads Primary Tier C
https://www.redthreadads.com/project/u-snap-campaign ↗
Confidence: 48/100 Vintage: 2020 Channel: Deep Crawl
Source Article
U-Snap Campaign
U-Stop U-Snap Campaign Harnessing the power of local influencers and artwork to grow U-Stop’s brand. U-Stop wanted to expand its customer base among women and Gen Z. They realized that women are less likely to go into a C-store or fuel gas for their vehicles, so they sought our help to think of a so…
Original Research
Red Thread Ads · Original study ↗

Agency-reported campaign case study results from the U-Snap influencer/mural campaign (U-Crew influencer network, photo contest, gas giveaway) run on Facebook and Instagram; organic growth, no paid amplification specified. Campaign timeframe inferred as 2020 since results note influencers were continued 'into 2021'. Self-reported by the agency; no independent verification or methodology disclosed.

Methodology documented
Industrymarketing
Plain Text
U-Stop (Facebook and Instagram): 71.3% follower growth rate. Source: Red Thread Ads (2020). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ustop-usnap-follower-growth-71
HTML Embed
<blockquote cite="https://lighthousedata.io/data/ustop-usnap-follower-growth-71" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>71.3%</strong> -- follower growth rate for U-Stop (Facebook and Instagram)<br><small>Source: Red Thread Ads (2020) · <a href="https://lighthousedata.io/data/ustop-usnap-follower-growth-71" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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