B
Evidence Grade B
Graded
under review
Safe to Cite
Recent
60%
60% -- roi increase from integrating direct mail with digital for US direct mail + digital campaigns (USPS) (2025)
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
60%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
USPS
Primary
Tier C
https://franklinmadisondirect.com/articles/direct-mail-or-digital-marketing/ ↗
Source Article
Direct Mail or Digital Marketing: Finding the Perfect Balance in Modern Marketing
Blog
Direct Mail or Digital Marketing: Finding the Perfect Balance in Modern Marketing
Today’s dynamic marketing landscape is brimming with channels and possibilities, which means choosing the optimal direct response strategy for your brand can be daunting — especially when it comes to leveraging di…
Original Research
USPS
· Original study ↗
Methodology
Attributed to USPS.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US direct mail + digital campaigns (USPS): 60% roi increase from integrating direct mail with digital. Source: USPS (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/usps-mail-digital-integration-roi-60
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<blockquote cite="https://lighthousedata.io/data/usps-mail-digital-integration-roi-60" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>60%</strong> -- roi increase from integrating direct mail with digital for US direct mail + digital campaigns (USPS)<br><small>Source: USPS (2025) · <a href="https://lighthousedata.io/data/usps-mail-digital-integration-roi-60" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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