B
Evidence Grade B
Graded
under review
Safe to Cite
Current
56%
56% -- enjoy receiving mail percentage for US consumers (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
56%
Unit
Percentage
Data Vintage
2026
Entity
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
USPS
Primary
Tier C
https://www.bcgconnect.com/5-statistics-to-guide-your-direct-marketing-planning/ ↗
Source Article
5 Statistics to guide your direct marketing planning
Original Research
USPS
· Original study ↗
Methodology
Based on USPS research
Methodology documented
Segmentation
Industrymarketing
RegionUS
RoleAll marketers
Channelemail
Cite this stat
Plain Text
US consumers: 56% enjoy receiving mail percentage. Source: USPS (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/usps-enjoy-receiving-mail-56
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<blockquote cite="https://lighthousedata.io/data/usps-enjoy-receiving-mail-56" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>56%</strong> -- enjoy receiving mail percentage for US consumers<br><small>Source: USPS (2026) · <a href="https://lighthousedata.io/data/usps-enjoy-receiving-mail-56" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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