B
Evidence Grade B
Graded
under review
Safe to Cite
Recent
68%
68% -- website visits increase for US direct mail campaigns integrated with digital marketing (2025)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
68%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
United States Postal Service
Primary
Tier B
https://franklinmadisondirect.com/articles/how-to-run-a-direct-mail-campaign/ ↗
Source Article
How to Run a Direct Mail Campaign: 3 Dos and Don’ts
Blog
How to Run a Direct Mail Campaign: 3 Dos and Don’ts
Eager to try direct mail, but not sure where to begin? Or wondering, does direct mail still work? We’ve got you covered. This article will teach you how to run a direct mail marketing campaign, featuring three dos and don’ts to get your direct…
Original Research
United States Postal Service
· Original study ↗
Methodology
USPS study on integrating digital and direct marketing, cited by Franklin Madison Direct
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US direct mail campaigns integrated with digital marketing: 68% website visits increase. Source: United States Postal Service (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/usps-digital-direct-mail-website-visits-68
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<blockquote cite="https://lighthousedata.io/data/usps-digital-direct-mail-website-visits-68" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>68%</strong> -- website visits increase for US direct mail campaigns integrated with digital marketing<br><small>Source: United States Postal Service (2025) · <a href="https://lighthousedata.io/data/usps-digital-direct-mail-website-visits-68" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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