B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Aging

88%

88% -- users not returning after bad experience for online users (2024)

2024  · Forbes Advisor

88 percent of online users will not return to a website after having a bad experience such as broken pages, intrusive errors, or malware warnings.

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Attribution: Forbes Advisor View source
Lighthouse Research Team
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Source verified Evidence graded
Value
88%
Unit
Percentage
Data Vintage
2024
Entity
online users
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Forbes Advisor Primary Tier B
https://blogherald.com/blog-tips/ces-the-guide-to-staging-environments-for-non‑technical-blo… ↗
Confidence: 53/100 Vintage: 2024 Channel: Deep Crawl
Source Article
The guide to staging environments for non‑technical bloggers - The Blog Herald
You click “Publish” and watch your homepage implode. Half your images vanish; a quirky plugin update rewrote a database table you didn’t even know existed. Minutes later you’re scrambling through backups while subscribers tweet screenshots of 404s. If you’ve blogged for more than a few months, you k…
Original Research
Forbes Advisor · Original study ↗

Forbes Advisor website-statistics report

Methodology documented
Period Value Change
2024 (current) 88%
2025 88% 0%
Industrymarketing
Plain Text
online users: 88% users not returning after bad experience. Source: Forbes Advisor (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/users-wont-return-bad-experience-2024
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<blockquote cite="https://lighthousedata.io/data/users-wont-return-bad-experience-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>88%</strong> -- users not returning after bad experience for online users<br><small>Source: Forbes Advisor (2024) · <a href="https://lighthousedata.io/data/users-wont-return-bad-experience-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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