B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

61%

61% -- users unlikely to return to non mobile optimized site for mobile website users (2023)

2023  · Google

61% of users are unlikely to return to a website that is not optimized for mobile devices.

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Attribution: Google View source
Lighthouse Research Team
Last verified:  ·  How we verify data →
Source verified Evidence graded
Value
61%
Unit
Percentage
Data Vintage
2023
Entity
mobile website users
Geography
Global
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Google Primary Tier C
https://www.intelivita.com/blog/good-website/ ↗
Confidence: 55/100 Vintage: 2023 Channel: Deep Crawl
Source Article
What Makes A Good Website? Top 10 Qualities For Functionality, User Experience, And SEO
A good website is user-focused, visually appealing, functionally reliable, SEO-optimized, and aligned with a clear business purpose. It effectively connects with your target audience by offering intuitive navigation, fast loading speeds, responsive design, and high-quality content tailored to user i…
Original Research
Google · Original study ↗

Google Mobile-Friendly Websites study, cited by Intelivita

Methodology documented
Industryecommerce RegionGlobal RoleAll marketers Channelmulti-channel
Plain Text
mobile website users: 61% users unlikely to return to non mobile optimized site. Source: Google (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/users-unlikely-return-nonmobile-2023
HTML Embed
<blockquote cite="https://lighthousedata.io/data/users-unlikely-return-nonmobile-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>61%</strong> -- users unlikely to return to non mobile optimized site for mobile website users<br><small>Source: Google (2023) · <a href="https://lighthousedata.io/data/users-unlikely-return-nonmobile-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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