B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
46%
46% -- users unfollowing brands due to ads share for social media users (2026)
46% of social media users unfollow brands due to irritating or irrelevant ads.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
46%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Interactive Advertising Bureau (IAB)
Primary
Tier C
https://applaunchpartners.com/social-media-roi-why-campaigns-flop-and-how-to-fix-it/ ↗
Source Article
Stop Wasting Social Ad Spend: Fix Your ROI Today
Original Research
Interactive Advertising Bureau (IAB)
· Original study ↗
Methodology
IAB data cited secondhand
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
social media users: 46% users unfollowing brands due to ads share. Source: Interactive Advertising Bureau (IAB) (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/users-unfollow-brands-irritating-ads-46
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<blockquote cite="https://lighthousedata.io/data/users-unfollow-brands-irritating-ads-46" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>46%</strong> -- users unfollowing brands due to ads share for social media users<br><small>Source: Interactive Advertising Bureau (IAB) (2026) · <a href="https://lighthousedata.io/data/users-unfollow-brands-irritating-ads-46" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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