B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Recent

70%

70% -- brand trust from engagement for social media users (2025)

2025  · Pew Research Center

70% of users are more likely to trust brands that actively engage with their audience on social media.

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Attribution: Pew Research Center View source
Lighthouse Research Team
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Source verified Evidence graded
Value
70%
Unit
Percentage
Data Vintage
2025
Entity
social media users
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

60/100 confidence

Single source - not yet corroborated

Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Pew Research Center Primary Tier C
https://defamationremovalattorneysblog.com/leveraging-social-media-content-to-enhance-your-online-im… ↗
Confidence: 55/100 Vintage: 2025 Channel: Wayback
Source Article
Leveraging Social Media Content to Enhance Your Online Image - defamationremovalattorneysblog.com
Leveraging social media content is essential for enhancing one’s online image, as it involves strategically curating and sharing posts, interactions, and multimedia that align with personal or brand identity. The article explores how social media content shapes online presence, the effectiveness of …
Original Research
Pew Research Center · Original study ↗

Cited to Pew Research Center

Methodology documented
Industrymarketing
Plain Text
social media users: 70% brand trust from engagement. Source: Pew Research Center (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/users-trust-engaging-brands
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<blockquote cite="https://lighthousedata.io/data/users-trust-engaging-brands" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>70%</strong> -- brand trust from engagement for social media users<br><small>Source: Pew Research Center (2025) · <a href="https://lighthousedata.io/data/users-trust-engaging-brands" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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