B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
79%
79% -- users who scan web pages for web page users (2025)
79% of users only scan web pages, according to a study by Nielsen Norman Group.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
79%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Nielsen Norman Group
Primary
Tier C
https://passivetactics.com/how-to-craft-compelling-headlines-for-your-sales-funnel/ ↗
Source Article
How To Craft Compelling Headlines For Your Sales Funnel?
Crafting compelling headlines for your sales funnel is a crucial element in driving conversions and capturing the attention of potential customers. In a digital world filled with endless distractions, it’s more important than ever to create headlines that stand out and entice readers to take action.…
Original Research
Nielsen Norman Group
· Original study ↗
Methodology
Study by Nielsen Norman Group, cited secondhand by blog
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
web page users: 79% users who scan web pages. Source: Nielsen Norman Group (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/users-scan-web-pages-nng
HTML Embed
<blockquote cite="https://lighthousedata.io/data/users-scan-web-pages-nng" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>79%</strong> -- users who scan web pages for web page users<br><small>Source: Nielsen Norman Group (2025) · <a href="https://lighthousedata.io/data/users-scan-web-pages-nng" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.