B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

63%

63% -- users seeing few ads repeatedly for US social media users (2020)

2020  · n=1,200  · SurveyMonkey

63% of surveyed users across the US say they only see a few things advertised over and over again.

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Attribution: SurveyMonkey View source
Lighthouse Research Team
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Source verified Evidence graded
Value
63%
Unit
Percentage
Data Vintage
2020
Entity
US social media users
Sample Size
1,200
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
SurveyMonkey Primary Tier C
https://blog.hollywoodbranded.com/bumble-tik-tok-a-match-made-in-heaven ↗
Confidence: 55/100 Vintage: 2020 Channel: Deep Crawl
Source Article
Bumble & Tik Tok: A Match Made in Heaven
Bumble & Tik Tok: A Match Made in Heaven Quick Answer Hollywood Branded dives into the successful relationship between Bumble and Tik Tok & how thinking outside of the box always works in advertising & dating! Advertising = Dating Advertising and Dating are one and the same. You have to be able to g…
Original Research
SurveyMonkey · Original study ↗

SurveyMonkey survey of over 1,200 US users

Methodology documented
Industrymarketing
Plain Text
US social media users: 63% users seeing few ads repeatedly. Source: SurveyMonkey (2020). Via Lighthouse Intelligence -- https://lighthousedata.io/data/users-repetitive-ads-survey
HTML Embed
<blockquote cite="https://lighthousedata.io/data/users-repetitive-ads-survey" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>63%</strong> -- users seeing few ads repeatedly for US social media users<br><small>Source: SurveyMonkey (2020) · <a href="https://lighthousedata.io/data/users-repetitive-ads-survey" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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