B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
72%
72% -- users preferring video content for users (2024)
72% of users prefer content in video format.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
72%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Influencer Marketing Hub
Primary
Tier C
https://www.agencjawhites.pl/blog/influencer-marketing-bez-wpadek-jak-unikac-bledow-i-osiagac-maksym… ↗
Source Article
Influencer marketing bez wpadek: jak unikać błędów i osiągać maksymalne wyniki?
Influencer marketing to dziś jedno z najważniejszych narzędzi we współczesnym marketingu. Jego globalna wartość w 2024 roku była wyceniana na ponad 24 miliardy dolarów, co świadczy o ogromnym potencjale tego segmentu (Influencer Marketing Hub, 2024). Jednak, mimo rosnącej popularności kampanie z udz…
Original Research
Influencer Marketing Hub
· Original study ↗
Methodology
Cited from Influencer Marketing Hub 2024
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
users: 72% users preferring video content. Source: Influencer Marketing Hub (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/users-prefer-video-content-2024
HTML Embed
<blockquote cite="https://lighthousedata.io/data/users-prefer-video-content-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>72%</strong> -- users preferring video content for users<br><small>Source: Influencer Marketing Hub (2024) · <a href="https://lighthousedata.io/data/users-prefer-video-content-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.