B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
65%
65% -- share of users preferring ai generated answers for search users (2025)
65% of users prefer AI-generated answers over browsing search results according to a Forrester report.
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Lighthouse Research Team
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Evidence graded
Value
65%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Forrester
Primary
Tier C
https://bizaigpt.com/blog/aeo-vs-seo-differences ↗
Source Article
AEO vs SEO: Differences and Why Both Matter in 2026
Original Research
Forrester
· Original study ↗
Methodology
Cited to Forrester (2025) by third-party blog
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
search users: 65% share of users preferring ai generated answers. Source: Forrester (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/users-prefer-ai-answers-forrester
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<blockquote cite="https://lighthousedata.io/data/users-prefer-ai-answers-forrester" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>65%</strong> -- share of users preferring ai generated answers for search users<br><small>Source: Forrester (2025) · <a href="https://lighthousedata.io/data/users-prefer-ai-answers-forrester" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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