B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
24%
24% -- online video viewing rate weekly for users over age 70 (2026)
24% of users over age 70 have watched an online video in the last week.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
24%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
TNS Compete
Primary
Tier B
http://travelspike.com/how_cvbs_can_get_involved_with_online_video.php ↗
Source Article
Online Video & Podcasts, Online CVB Marketing, Internet Advertising for CVBs, Destination Marketing, DMO Promoting Convention & Visitors Bureau
Original Research
TNS Compete
· Original study ↗
Methodology
TNS Compete data
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
users over age 70: 24% online video viewing rate weekly. Source: TNS Compete (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/users-over-70-online-video-weekly
HTML Embed
<blockquote cite="https://lighthousedata.io/data/users-over-70-online-video-weekly" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>24%</strong> -- online video viewing rate weekly for users over age 70<br><small>Source: TNS Compete (2026) · <a href="https://lighthousedata.io/data/users-over-70-online-video-weekly" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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