B
Evidence Grade B
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accuracy verified by the review judge
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Recent
75%
75% -- users not going past first search page for Google search users (2025)
Approximately 75% of people never go past the first page of their Google search.
- approximate estimate
Lighthouse Research Team
Last verified:
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Evidence graded
Value
75%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Source Article
Ranking on Google 3-Pack: Strategies to Help You Succeed
It's high time to admit that no one hits the "next" page when doing a Google search for local businesses. Consumers only have enough time and energy to browse through the first organic Google results before making a purchase. Because of this, the Google 3-Pack list is considered to be a highly lucra…
Methodology
SEO research cited by blog
Methodology documented
Segmentation
Industrymarketing
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Plain Text
Google search users: 75% users not going past first search page. Source: (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/users-never-past-first-page-75
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<blockquote cite="https://lighthousedata.io/data/users-never-past-first-page-75" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>75%</strong> -- users not going past first search page for Google search users<br><small>Source: (2025) · <a href="https://lighthousedata.io/data/users-never-past-first-page-75" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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