B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
75%
75% -- users not going past first search page for Google users (2025)
75% of Google users ignore the 2nd page of results (or never go past the first page of search results).
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
75%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
HubSpot
Primary
Tier C
https://sasanadesignstudio.com/artikel-blog/seo-trends-playbook-with-latest-updates/ ↗
Source Article
The SEO Trends 2025 : Master the Tactics, and Tools - Sasana Digital Projects
SEO Trends has shifted from simple keyword tactics to complex strategies focused on user intent and behavior. For businesses, this means that being visible online isn’t just a competitive edge—it’s a lifeline.
Imagine a customer searching for a nearby café or the best accounting software. If your bu…
Original Research
HubSpot
· Original study ↗
Methodology
Attributed to All-in-One SEO / HubSpot
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Google users: 75% users not going past first search page. Source: HubSpot (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/users-never-pass-first-page-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/users-never-pass-first-page-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>75%</strong> -- users not going past first search page for Google users<br><small>Source: HubSpot (2025) · <a href="https://lighthousedata.io/data/users-never-pass-first-page-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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