B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
60%
60% -- users saying intrusive formats ruin experience for users (2026)
60% of users say intrusive ad formats ruin their experience of the site they appear on.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
60%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
GeoEdge
Primary
Tier B
https://motorik.io/blog/the-2026-ad-security-report-new-threats-and-proactive-defenses ↗
Source Article
The 2026 Ad Security Report: New Threats & Proactive Defenses - Blog
Advertisers lose between 15 and 25 cents on every programmatic dollar they spend. Most of that loss comes from fraud moving faster than the tools built to stop it, but the financial hit is only half the story. Ad fraud and ad security are no longer separate challenges; they've converged into a singl…
Original Research
GeoEdge
· Original study ↗
Methodology
Cited in MGID × GeoEdge Ad Security Report 2026
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
users: 60% users saying intrusive formats ruin experience. Source: GeoEdge (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/users-intrusive-formats-ruin-experience-2026
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<blockquote cite="https://lighthousedata.io/data/users-intrusive-formats-ruin-experience-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>60%</strong> -- users saying intrusive formats ruin experience for users<br><small>Source: GeoEdge (2026) · <a href="https://lighthousedata.io/data/users-intrusive-formats-ruin-experience-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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