B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Aging

53%

53% -- mobile page abandonment rate slow loading for mobile site users (2024)

2024  · Google

53% of mobile users will leave a mobile page if it takes longer than three seconds to load.

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Attribution: Google View source
Lighthouse Research Team
Last verified:  ·  How we verify data →
Source verified Evidence graded
Value
53%
Unit
Percentage
Data Vintage
2024
Entity
mobile site users
Geography
Global
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Google Primary Tier C
https://imig.ai/uncategorized/why-mobile-site-optimization-is-critical-for-brand-success-in-2024-bes… ↗
Confidence: 23/100 Vintage: 2024 Channel: Deep Crawl
Source Article
Why Mobile Site Optimization is Critical for Brand Success in 2024: Best Practices and Strategies | Video Marketing For Brands | Imig Communications
In 2024, having a strong digital presence is not just an advantage—it’s a requirement. But simply being online isn’t enough. Your brand’s website must be mobile-friendly, well-designed, and optimized for seamless user experiences. Why? Because 57% of users say they won’t recommend a business with a …
Original Research
Google · Original study ↗

Google research, cited secondhand

Methodology documented
IndustryRetail RegionGlobal RoleAll marketers Channelmulti-channel
Plain Text
mobile site users: 53% mobile page abandonment rate slow loading. Source: Google (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/users-abandon-mobile-page-slow-load
HTML Embed
<blockquote cite="https://lighthousedata.io/data/users-abandon-mobile-page-slow-load" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>53%</strong> -- mobile page abandonment rate slow loading for mobile site users<br><small>Source: Google (2024) · <a href="https://lighthousedata.io/data/users-abandon-mobile-page-slow-load" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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