B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Current

80%

80% -- share of time spent reading content vs visuals for website users (2026)

Name: Share Of Time Spent Reading Content Vs Visuals Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-29

2026 · Nielsen Norman Group

Website users spend 80% of their time reading content and only 20% looking at visual elements according to Nielsen Norman Group eye-tracking research.

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Attribution: Nielsen Norman Group View source

Lighthouse Research Team

Last verified: 2026-09-29 · How we verify data →

Source verified Evidence graded

Value

80%

Unit

Percentage

Data Vintage

2026

Entity

website users

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Nielsen Norman Group Primary Tier C

https://marketing-arlek.pl/copywriting-stron-internetowych-jak-pisac-teksty-ktore-sprzedaja/ ↗

Confidence: 48/100 Vintage: 2026 Channel: Deep Crawl

Source Article

Copywriting stron internetowych - koszty i jak zacząć

Masz piękną stronę internetową, profesjonalny design, szybkie ładowanie, responsywność na każdym urządzeniu. Ale klienci nie dzwonią. Formularz kontaktowy świeci pustkami. Wyniki w Google? Przeciętne. Problem najczęściej nie leży w technologii ani w grafikach. Problem leży w tekstach. Copywriting st…

Original Research

Nielsen Norman Group · Original study ↗

Methodology

Eye-tracking research by Nielsen Norman Group, cited by author

Methodology documented

Segmentation

Industrymarketing

Cite this stat

Plain Text

website users: 80% share of time spent reading content vs visuals. Source: Nielsen Norman Group (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/users-80-percent-time-reading-content

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<blockquote cite="https://lighthousedata.io/data/users-80-percent-time-reading-content" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>80%</strong> -- share of time spent reading content vs visuals for website users<br><small>Source: Nielsen Norman Group (2026) · <a href="https://lighthousedata.io/data/users-80-percent-time-reading-content" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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