B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
21%
21% -- companies conducting user research daily for companies (2025)
21% of companies conduct user research on a daily basis.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
21%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Userlytics
Primary
Tier B
https://skimle.com/blog/always-on-customer-research-embed-ai-interviews-discovery-to-churn ↗
Source Article
Always-on customer research: how to embed AI interviews at every stage of your product lifecycle
Most enterprise companies run one big customer survey per year. The results come back weeks after the survey closes, an analysis team writes a report, and the report shapes the strategy deck for the following quarter. By the time anything changes, the feedback is many months old.
Startups and scale-…
Original Research
Userlytics
· Original study ↗
Methodology
Userlytics State of UX 2025 report, cited by Skimle
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
companies: 21% companies conducting user research daily. Source: Userlytics (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/userlytics-daily-user-research-21
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<blockquote cite="https://lighthousedata.io/data/userlytics-daily-user-research-21" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>21%</strong> -- companies conducting user research daily for companies<br><small>Source: Userlytics (2025) · <a href="https://lighthousedata.io/data/userlytics-daily-user-research-21" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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