B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
56%
56% -- share of account applications from existing customers for U.S. Bank Altitude Go (2023)
56% of account applications for U.S. Bank's Altitude Go / Connect campaign came from existing customers.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
56%
Unit
Percentage
Data Vintage
2023
Entity
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Barkley
Primary
Tier B
https://www.barkleyus.com/work/usbank-go-and-connect/ ↗
Source Article
U.S. Bank: Get more + more + more.
Financial: U.S. Bank
U.S. Bank came to us when it wanted to launch two new consumer credit card products into the market under its new Altitude platform. To differentiate itself in a crowded category, U.S. Bank would need to deliver more than well-articulated benefits.
In a category of “always earni…
Original Research
Barkley
· Original study ↗
Methodology
Agency case study campaign results
Methodology documented
Segmentation
IndustryFinance
Company SizeEnterprise
RegionUS
Channelmulti-channel
Cite this stat
Plain Text
U.S. Bank Altitude Go: 56% share of account applications from existing customers. Source: Barkley (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/usbank-altitude-go-existing-customer-applications
HTML Embed
<blockquote cite="https://lighthousedata.io/data/usbank-altitude-go-existing-customer-applications" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>56%</strong> -- share of account applications from existing customers for U.S. Bank Altitude Go<br><small>Source: Barkley (2023) · <a href="https://lighthousedata.io/data/usbank-altitude-go-existing-customer-applications" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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