B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
6,000,000
6,000,000 -- unique users for USA Today Ad Meter (2012)
USA Today Ad Meter reached more than 6 million unique users after Open Graph integration.
- Source states 'more than 6 million'
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
6,000,000
Unit
Count
Data Vintage
2012
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Facebook
Primary
Tier B
http://www.vivogroup.com.au/blog/view/95/The-Ultimate-Facebook-Open-Graph-Guide ↗
Source Article
Vivo Group
Original Research
Facebook
· Original study ↗
Methodology
Platform-reported reach after Open Graph integration
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
USA Today Ad Meter: 6,000,000 unique users. Source: Facebook (2012). Via Lighthouse Intelligence -- https://lighthousedata.io/data/usa-today-ad-meter-unique-users
HTML Embed
<blockquote cite="https://lighthousedata.io/data/usa-today-ad-meter-unique-users" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>6,000,000</strong> -- unique users for USA Today Ad Meter<br><small>Source: Facebook (2012) · <a href="https://lighthousedata.io/data/usa-today-ad-meter-unique-users" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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