B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
20%
20% -- video cpm year over year change for US programmatic video (AdX) (2025-08)
In the US programmatic market on AdX, video CPMs decreased by 20% year-over-year in August 2025 compared to August 2024.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
20%
Unit
Percentage
Data Vintage
2025-08
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
DataBeat
Primary
Tier A
https://databeat.io/blog/us-programmatic-trends-august-2025/ ↗
Source Article
US Programmatic Trends: August 2025 CPM Trends and Insights
This month’s analysis examines the performance of standard and non-standard display formats on AdX, focusing on CPM, CTR, fill rate, viewability, and share of volume. By comparing results across these key metrics, the review outlines emerging shifts in advertiser demand and inventory trends, offerin…
Original Research
DataBeat
· Original study ↗
Methodology
Anonymized DataBeat network partner data; year-over-year comparison vs August 2024
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US programmatic video (AdX): 20% video cpm year over year change. Source: DataBeat (2025-08). Via Lighthouse Intelligence -- https://lighthousedata.io/data/us-video-cpm-yoy-decline-aug-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/us-video-cpm-yoy-decline-aug-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>20%</strong> -- video cpm year over year change for US programmatic video (AdX)<br><small>Source: DataBeat (2025-08) · <a href="https://lighthousedata.io/data/us-video-cpm-yoy-decline-aug-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.