B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
6.1%
6.1% -- svod revenue cagr for US OTT video market (2023-2027)
US SVOD revenue is forecast to grow at a 6.1% CAGR across the 2023-2027 forecast period.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
6.1%
Unit
Percentage
Data Vintage
2023-2027
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
PwC
Primary
Tier A
https://deadline.com/2023/06/pay-tv-us-homes-cord-cutting-streaming-pwc-forecast-1235420142/ ↗
Source Article
Pay-TV Will Dip To 38% Of U.S. Homes By 2027 As Exodus Continues; Streamers Facing Saturated U.S. Market, “Tectonic” AVOD Shift – PwC Forecast
By 2027, the U.S. television industry will see $30 billion less annually from traditional subscription and advertising revenue than it did a decade earlier amid ongoing cord cutting, according to a new forecast by PwC published today.
The rate of subscriber decline in the traditional TV bundle hit a…
Original Research
PwC
· Original study ↗
Methodology
PwC five-year forecast CAGR
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US OTT video market: 6.1% svod revenue cagr. Source: PwC (2023-2027). Via Lighthouse Intelligence -- https://lighthousedata.io/data/us-svod-cagr-6-1-percent
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<blockquote cite="https://lighthousedata.io/data/us-svod-cagr-6-1-percent" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>6.1%</strong> -- svod revenue cagr for US OTT video market<br><small>Source: PwC (2023-2027) · <a href="https://lighthousedata.io/data/us-svod-cagr-6-1-percent" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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