B
Evidence Grade B
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accuracy verified by the review judge
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Recent
$277,000,000,000
$277,000,000,000 -- store brands projected annual sales for US store brands (2025)
PLMA projects total US store brands sales to approach $277 billion in 2025.
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Lighthouse Research Team
Last verified:
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Evidence graded
Value
$277,000,000,000
Unit
Currency Usd
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
PLMA
Primary
Tier A
https://globalretailmag.com/u-s-store-brands-continue-to-outpace-national-brands/ ↗
Source Article
U.S. Store Brands Continue to Outpace National Brands - Global Retail Brands
U.S. store brands retain a sizable lead over national brands in both dollar and unit sales gains, per YTD data ending August 10, provided exclusively to PLMA by Circana and available to association members and retailers on plma.com.
Store brand dollar sales were ahead 4% and store brand unit sales w…
Original Research
PLMA
· Original study ↗
Methodology
PLMA projection
Methodology documented
Segmentation
Industrymarketing
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Plain Text
US store brands: $277,000,000,000 store brands projected annual sales. Source: PLMA (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/us-store-brands-sales-projection-2025
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<blockquote cite="https://lighthousedata.io/data/us-store-brands-sales-projection-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$277,000,000,000</strong> -- store brands projected annual sales for US store brands<br><small>Source: PLMA (2025) · <a href="https://lighthousedata.io/data/us-store-brands-sales-projection-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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