B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
15.23%
15.23% -- social media traffic share for US traffic (2025)
Social media platforms account for 15.23% of website traffic visits in the United States.
- Based on a dataset of 63,987 websites using Google Analytics
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
15.23%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
95
Source Trust
90
Citation Chain
90
Independence
90
Methodology
45
Freshness
92
Sources (5)
SE Ranking
Primary
Tier A
https://seranking.com/blog/social-media-traffic-research-study/?sou1=twitter&gr1=social&tg1=twitter&… ↗
Source Article
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Original Research
SE Ranking
· Original study ↗
Methodology
Based on a dataset covering 63,987 websites across a global sample of 250 countries and territories.
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
US traffic: 15.23% social media traffic share. Source: SE Ranking (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/us-social-media-traffic-share-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/us-social-media-traffic-share-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>15.23%</strong> -- social media traffic share for US traffic<br><small>Source: SE Ranking (2025) · <a href="https://lighthousedata.io/data/us-social-media-traffic-share-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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