B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
4%
4% -- growth in share of consumers using social media for product research for US consumers (2022)
In 2022, the share of US consumers using social networks for product information increased by 4 percent.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
4%
Unit
Percentage
Data Vintage
2022
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Statista
Primary
Tier C
https://www.digitalinformationworld.com/2023/02/search-engines-have-lost-their-reach.html ↗
Source Article
Search engines have lost their reach because consumers have started visiting social media platforms for product research
Whenever it comes to purchasing something new, many people tend to first research the product they are willing to buy. Many U.S. citizens would take help from search engines such as Google to learn more about the item. However, a recent study has shown that people’s use of search engines for such pu…
Original Research
Statista
· Original study ↗
Methodology
Statista Consumer Insight report, cited by Digital Information World
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US consumers: 4% growth in share of consumers using social media for product research. Source: Statista (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/us-social-media-product-research-growth-2022
HTML Embed
<blockquote cite="https://lighthousedata.io/data/us-social-media-product-research-growth-2022" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>4%</strong> -- growth in share of consumers using social media for product research for US consumers<br><small>Source: Statista (2022) · <a href="https://lighthousedata.io/data/us-social-media-product-research-growth-2022" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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