B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
70%
70% -- active social media user penetration for United States (2019-01)
In January 2019, active social media user penetration in the United States was 70%.
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
70%
Unit
Percentage
Data Vintage
2019-01
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Patrick Lynch / Digital Trends Today
Primary
Tier B
https://blog.housewares.org/2019/09/23/2019-global-forum-recap-the-rise-of-global-influencers-2/ ↗
Source Article
2019 Global Forum Recap: The Rise of Global Influencers - International Housewares Association
Executive Education
Patrick Lynch, Ph.D.
Digital Trends Today
Clinical Assistant Professor of Analytics and Leadership
Thunderbird School of Global Management
The Rise of Global Influencers: How to Engage Micro Influences to Fuel Sales – Part One
The 2019 Global Forum devoted Monday morning to a dee…
Original Research
Patrick Lynch / Digital Trends Today
· Original study ↗
Methodology
Regional social media active-user penetration ranking cited in presentation
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
United States: 70% active social media user penetration. Source: Patrick Lynch / Digital Trends Today (2019-01). Via Lighthouse Intelligence -- https://lighthousedata.io/data/us-social-media-active-users-2019
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<blockquote cite="https://lighthousedata.io/data/us-social-media-active-users-2019" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>70%</strong> -- active social media user penetration for United States<br><small>Source: Patrick Lynch / Digital Trends Today (2019-01) · <a href="https://lighthousedata.io/data/us-social-media-active-users-2019" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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