B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
41%
41% -- digital marketing technology adoption rate for US SMBs (2023-08)
41% of US small and medium-sized businesses currently implement or have implemented new digital marketing technologies to better target the right audience as of August 2023.
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
41%
Unit
Percentage
Data Vintage
2023-08
Entity
Sample Size
681
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Statista / Morning Consult
Primary
Tier A
https://www.jurnalfinanciar.ro/cum-sa-creati-un-buget-de-marketing-pentru-o-afacere-mica-cat-de-mult… ↗
Source Article
Cum sa creati un buget de marketing pentru o afacere mica
Crearea unui buget de marketing pentru o afacere mica necesita disciplina!
Crearea unui buget de marketing bine structurat este o piatra de temelie a succesului pentru proprietarii de afaceri mici. Acesta nu numai ca permite alocarea eficienta a resurselor, dar stabileste si o cale clara pentru cres…
Original Research
Statista / Morning Consult
· Original study ↗
Methodology
Statista/Morning Consult survey, Aug 10-23, 2023
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US SMBs: 41% digital marketing technology adoption rate. Source: Statista / Morning Consult (2023-08). Via Lighthouse Intelligence -- https://lighthousedata.io/data/us-smb-digital-marketing-tech-adoption-2023
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<blockquote cite="https://lighthousedata.io/data/us-smb-digital-marketing-tech-adoption-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>41%</strong> -- digital marketing technology adoption rate for US SMBs<br><small>Source: Statista / Morning Consult (2023-08) · <a href="https://lighthousedata.io/data/us-smb-digital-marketing-tech-adoption-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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