B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
43%
43% -- smartphone operating system market share for Apple (US smartphone subscribers) (2016)
43% of U.S. smartphone subscribers use an Apple device according to a Statista study cited in 2016.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
43%
Unit
Percentage
Data Vintage
2016
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Statista
Primary
Tier C
http://amaphoenix.org/guest-post-5-tips-to-get-your-traditional-digital-advertising-to-play-nice/ ↗
Source Article
Guest Post: 5 Tips to Get Your Traditional & Digital Advertising to Play Nice
Original Research
Statista
· Original study ↗
Methodology
Cited from a Statista.com study in an AMA Phoenix guest post
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Apple (US smartphone subscribers): 43% smartphone operating system market share. Source: Statista (2016). Via Lighthouse Intelligence -- https://lighthousedata.io/data/us-smartphone-apple-share-2016
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<blockquote cite="https://lighthousedata.io/data/us-smartphone-apple-share-2016" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>43%</strong> -- smartphone operating system market share for Apple (US smartphone subscribers)<br><small>Source: Statista (2016) · <a href="https://lighthousedata.io/data/us-smartphone-apple-share-2016" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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