B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
$15,000,000,000
$15,000,000,000 -- annual sales training spend for US firms (2021)
U.S. firms spend $15 billion per year on training salespeople.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
$15,000,000,000
Unit
Currency Usd
Data Vintage
2021
Entity
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Harvard Business Review
Primary
Tier B
https://mapmycustomers.me/blog/average-sales-turnover-rates/ ↗
Source Article
Average Sales Turnover Rates: Preventing Attrition in Outside Sales
Did you know the average outside sales rep has nearly 15 years of experience in sales? That’s an incredible amount of experience, institutional knowledge, and just plain longevity.
So what do we know about these long-lasting professionals? How does their staying-power compare to that of their counte…
Original Research
Harvard Business Review
· Original study ↗
Methodology
Cited from Harvard Business Review
Methodology documented
Segmentation
Industrymarketing
Company SizeEnterprise
RegionUS
RoleAll marketers
Channelcontent
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Plain Text
US firms: $15,000,000,000 annual sales training spend. Source: Harvard Business Review (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/us-sales-training-spend-15b
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<blockquote cite="https://lighthousedata.io/data/us-sales-training-spend-15b" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$15,000,000,000</strong> -- annual sales training spend for US firms<br><small>Source: Harvard Business Review (2021) · <a href="https://lighthousedata.io/data/us-sales-training-spend-15b" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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