B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
31%
31% -- organic traffic growth rate for US SaaS cohort (2025)
The equivalent US SaaS cohort posted a 31% year-over-year organic traffic growth rate in 2025.
- Drawn from a matched comparison sample on funding stage and product category
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
31%
Unit
Percentage
Data Vintage
2025
Entity
Sample Size
380
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
80
Source
Ottawa SEO Inc.
Primary
Tier A
https://ottawaseo.com/reports/canadian-saas-seo-performance-report-2026/ ↗
Source Article
Canadian SaaS SEO Performance Report | Ottawa SEO Inc.
Original research report from Ottawa SEO Inc. — Canadian SaaS organic-traffic growth slowed to a median 14% year-over-year in 2025 — less than half the 31% growth rate posted by an equivalent cohort of US Series-stage SaaS, exposing a widening competitive gap that closed-cohort funding cannot offset…
Original Research
Ottawa SEO Inc.
· Original study ↗
Methodology
Comparison drawn from a parallel sample of US SaaS companies matched on funding stage and primary product category.
Methodology documented
Segmentation
Channelrss_feed
Cite this stat
Plain Text
US SaaS cohort: 31% organic traffic growth rate. Source: Ottawa SEO Inc. (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/us-saas-organic-traffic-growth-2025
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<blockquote cite="https://lighthousedata.io/data/us-saas-organic-traffic-growth-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>31%</strong> -- organic traffic growth rate for US SaaS cohort<br><small>Source: Ottawa SEO Inc. (2025) · <a href="https://lighthousedata.io/data/us-saas-organic-traffic-growth-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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