B
Evidence Grade B
Graded
under review
Safe to Cite
Recent
75%
75% -- retailers using social media for marketing for US retailers (2025)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
75%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Brand-comm (Ramanujam Sridhar quote)
Primary
Tier C
https://www.technoworldnews.com/social-media-social-marketing-daily-life-pay-packages-from-entry-to-… ↗
Source Article
Social Media & Social Marketing : Daily life & Pay packages from entry to senior level
Social Media & Social Marketing : Daily life & Pay packages from entry to senior level
|Prathamesh Mirashi wakes up at 7.30am wondering how his posts on Facebook, Orkut and Twitter last night fared. As he brushes his teeth, he checks the “fan pages” he handles for people’s reaction to his uploads in…
Original Research
Brand-comm (Ramanujam Sridhar quote)
· Original study ↗
Methodology
Claim attributed to Ramanujam Sridhar, CEO of Brand-comm; no original survey cited. Article appears dated (~2010) despite 2025 crawl.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US retailers: 75% retailers using social media for marketing. Source: Brand-comm (Ramanujam Sridhar quote) (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/us-retailers-social-media-marketing-75pct
HTML Embed
<blockquote cite="https://lighthousedata.io/data/us-retailers-social-media-marketing-75pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>75%</strong> -- retailers using social media for marketing for US retailers<br><small>Source: Brand-comm (Ramanujam Sridhar quote) (2025) · <a href="https://lighthousedata.io/data/us-retailers-social-media-marketing-75pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.