B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
91%
91% -- black friday promotion adoption rate for U.S. retailers (2024)
In a review of 116 U.S. retail websites, 91% of retailers ran Black Friday promotions.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
91%
Unit
Percentage
Data Vintage
2024
Entity
Sample Size
116
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
60
Freshness
95
Source
Forrester
Primary
Tier B
https://www.mirakl.com/blogs/marketplace/how-to-structure-a-winning-promotion-strategy/ ↗
Source Article
How to Structure a Winning Promotion Strategy to Drive ECommerce Growth – Mirakl
Customers are always on the hunt for the best deals and promotions, whether it's back-to-school sales, buy-one-get-one offers, or 20% off all kitchen appliances. For platform operators and retailers, mastering promotions is key to unlocking growth and avoiding stagnation. When executed effectively, …
Original Research
Forrester
· Original study ↗
Methodology
Forrester review of 116 U.S. retail websites; study year not stated in article. Cited in Mirakl article originally published Oct 22, 2024 (republished Aug 12, 2026), so vintage reflects the original publication year.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
U.S. retailers: 91% black friday promotion adoption rate. Source: Forrester (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/us-retailers-black-friday-promotions-forrester
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<blockquote cite="https://lighthousedata.io/data/us-retailers-black-friday-promotions-forrester" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>91%</strong> -- black friday promotion adoption rate for U.S. retailers<br><small>Source: Forrester (2024) · <a href="https://lighthousedata.io/data/us-retailers-black-friday-promotions-forrester" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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