B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
93.2%
93.2% -- weekly radio reach for US radio listeners (2025)
93.2% of Americans listen to radio in any given week according to Bridge Ratings research.
Attribution:
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Lighthouse Research Team
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Source verified
Evidence graded
Value
93.2%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Bridge Ratings
Primary
Tier B
https://strategicsolutionsresearch.com/the-research-is-in-radio-is-still-a-force/ ↗
Source Article
The Research Is In – Radio Is Still A Force - Strategic Solutions Research™
Like the old Timex commercial, it’s radio that “takes a licking but keeps on ticking.”
First, 60 years ago, television was supposed to knock radio off the air. That didn’t happen. Just a few years ago, the iPod was supposed to sound radio’s death knell. That hasn’t happened either.
The latest resear…
Original Research
Bridge Ratings
· Original study ↗
Methodology
Research from Bridge Ratings, cited by Strategic Solutions Research
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US radio listeners: 93.2% weekly radio reach. Source: Bridge Ratings (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/us-radio-weekly-reach-bridge-ratings
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<blockquote cite="https://lighthousedata.io/data/us-radio-weekly-reach-bridge-ratings" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>93.2%</strong> -- weekly radio reach for US radio listeners<br><small>Source: Bridge Ratings (2025) · <a href="https://lighthousedata.io/data/us-radio-weekly-reach-bridge-ratings" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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