B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
93%
93% -- weekly radio reach for US population (2026)
Radio reaches 93% of the US population every week.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
93%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Arbitron
Primary
Tier C
http://www.syndication.net/page/why-use-radio ↗
Source Article
Why Use Radio
Original Research
Arbitron
· Original study ↗
Methodology
Source: Arbitron
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US population: 93% weekly radio reach. Source: Arbitron (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/radio-weekly-reach-us-population
HTML Embed
<blockquote cite="https://lighthousedata.io/data/radio-weekly-reach-us-population" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>93%</strong> -- weekly radio reach for US population<br><small>Source: Arbitron (2026) · <a href="https://lighthousedata.io/data/radio-weekly-reach-us-population" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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