B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
7.6%
7.6% -- fill rate growth for US programmatic advertising (2024-03)
US programmatic fill rates increased month-over-month by nearly 7.6% in March 2024 compared to February 2024.
- Reported as 'nearly 7.6%'
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
7.6%
Unit
Percentage
Data Vintage
2024-03
Entity
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
DataBeat
Primary
Tier A
https://databeat.io/blog/us-programmatic-trends-march-2024/ ↗
Source Article
US Programmatic Trends Report: March 2024 Insights
Benchmarking Methodology:
The methodology of the DataBeat’s Programmatic Trends Report for March 2024 lies in the analysis of anonymized data, sourced from some of the industry partners within the databeat network.
In this report, we compared March 2024 performance to Feb 2024 and March 2023 perform…
Original Research
DataBeat
· Original study ↗
Methodology
Anonymized partner network data
Methodology documented
Segmentation
IndustryMedia
RegionUS
RoleAll marketers
Channelpaid_ads
Cite this stat
Plain Text
US programmatic advertising: 7.6% fill rate growth. Source: DataBeat (2024-03). Via Lighthouse Intelligence -- https://lighthousedata.io/data/us-programmatic-fill-rate-mom-mar2024
HTML Embed
<blockquote cite="https://lighthousedata.io/data/us-programmatic-fill-rate-mom-mar2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>7.6%</strong> -- fill rate growth for US programmatic advertising<br><small>Source: DataBeat (2024-03) · <a href="https://lighthousedata.io/data/us-programmatic-fill-rate-mom-mar2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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