B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
86.2%
86.2% -- programmatic share of digital display ads for US digital display advertising (2021)
According to eMarketer, 86.2% of digital display ads in the US are projected to be bought programmatically by 2021.
- Projected estimate cited from eMarketer
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
86.2%
Unit
Percentage
Data Vintage
2021
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
eMarketer
Primary
Tier C
https://starperformancemarketing.com/blog/the-future-of-programmatic-advertising-for-car-dealers ↗
Source Article
Latest Blogs | Star Performance Marketing
Star Performance Marketing - The Future of Programmatic Advertising for Car Dealers
Programmatic advertising is revolutionizing the way car dealers reach potential customers. As the automotive industry embraces digital transformation, programmatic advertising offers an efficient, data-driven approac…
Original Research
eMarketer
· Original study ↗
Methodology
eMarketer projection cited by Star Performance Marketing blog
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US digital display advertising: 86.2% programmatic share of digital display ads. Source: eMarketer (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/us-programmatic-display-ad-share-2021
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<blockquote cite="https://lighthousedata.io/data/us-programmatic-display-ad-share-2021" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>86.2%</strong> -- programmatic share of digital display ads for US digital display advertising<br><small>Source: eMarketer (2021) · <a href="https://lighthousedata.io/data/us-programmatic-display-ad-share-2021" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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