B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
86%
86% -- consumer data privacy concern rate for US population (2024)
86% of the US population believes data privacy is a growing concern.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
86%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
squarebird.co.uk
Primary
Tier C
https://www.squarebird.co.uk/third-party-cookies-going-away/ ↗
Source Article
How to Prepare for a World Without Third-Party Cookies
2024 spells the death of the third-party cookie. With regulations on data collection increasing and browsers phasing out the use of these ID trackers, advertisers will have to find new marketing tools and tactics to get their products in front of customers.
At Squarebird, we evolve with the changing…
Original Research
squarebird.co.uk
· Original study ↗
Methodology
Cited by agency blog without named original study; original survey source not identified
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US population: 86% consumer data privacy concern rate. Source: squarebird.co.uk (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/us-population-data-privacy-concern
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<blockquote cite="https://lighthousedata.io/data/us-population-data-privacy-concern" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>86%</strong> -- consumer data privacy concern rate for US population<br><small>Source: squarebird.co.uk (2024) · <a href="https://lighthousedata.io/data/us-population-data-privacy-concern" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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